Built on strategy, shaped by creativity.

I’m Alejandra Bernard. I bring both vision and execution, turning marketing plans into systems that last.

Social Media Marketing

Email Marketing

Copywritting and SEO

Website Development

Haus Bernard is where I share my perspective as a marketer and leader. I focus on building systems, guiding campaigns, and creating strategies that help teams show up with clarity and confidence.

Young woman with shoulder-length brown hair smiling, wearing a white shirt, sitting on a brown couch against a plain, light-colored wall.

I’m Ale, the mind behind Haus Bernard.
I’ve spent the last five years helping small business owners build a clear and trustworthy online presence. Through email, social media, websites, and content, I help you show up with confidence and consistency. Every project is custom, and everything we do is built around what your business actually needs.

My Approach ❊

Listen and analyze
I start by understanding the goals, audience, and challenges before shaping a strategy.

01

Build the plan
I create clear roadmaps with timelines, roles, and deliverables so everyone knows what’s next.

02

Lead and execute
I manage the moving parts, align content and campaigns, and ensure work gets delivered on time.

03

Measure and improve
I review results, track performance, and refine the strategy to ensure continued growth.

04

What I Do Best

Every role I take on blends strategy and execution. Here’s a look at the areas where I bring the most impact:

Digital Strategy & Campaigns

I design marketing roadmaps that are easy to follow and measurable. From campaign planning to execution, I keep teams aligned and projects moving.

Social Media Marketing

I create content systems that help brands show up consistently. My work includes content calendars, copywriting, design direction, and performance tracking.

Email Marketing

I build email sequences and newsletters that feel human and keep readers engaged. My focus is always on clarity, structure, and results.

Website Strategy & Development

I design and refresh websites on Squarespace, making sure they are clean, mobile-friendly, and optimized for SEO.

Copywriting & SEO

I write content that speaks to people and performs in search. From landing pages to blog posts, my work balances brand voice with visibility.

Brand & Messaging

I help shape brand positioning and voice so every piece of content feels aligned and intentional.

Core Skills

    • Marketing strategy and campaign planning

    • Brand positioning and messaging frameworks

    • Cross-functional collaboration and project management

    • Timeline creation, workflows, and process building

    • Social media management (Instagram, LinkedIn, TikTok, Meta Business Suite)

    • Email marketing (KIT, Squarespace Email)

    • Content strategy and editorial calendars

    • Paid social basics and campaign setup

    • Copywriting for web, email, and social

    • SEO writing and optimization

    • Website design and refresh (Squarespace Wix and Wordpress)

    • Design direction (Canva, Figma)

    • Google Analytics and SEO tools (Ubersuggest, SEMrush basics)

    • Audience research and reporting

    • A/B testing and performance tracking

    • Data-driven optimization

Certifications